Hershey Foods
Number of pages:
5
ABSTRACT:
A 5 page paper with an accompanying 12-slide PowerPoint® presentation. The paper discusses Hershey’s position in its industry, specifically by means of Porter’s Five Forces analysis and a SWOT analysis. A table compares 2003 performance of Hershey to that of its leading competitors (Cadbury-Schweppes, Mars Corp. and Nestlé) and its industry. Bibliography lists 6 sources.
FILE NAME:
File: CC6_KSmgmtHershey.rtf
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